Beginning with the background of founder Phil Knight, this slim volume covers the development of Nike from its first inspiration to its current status. Throughout the book, there are illustrations, definitions of key terms, fun facts, and quotes from Knight. Along with detailing the beginning of Knight's idea for a shoe company (written up for a college assignment), there are explanations of the company's early partnership and then going out on their own and the employees choosing the "swoosh" symbol and the name Nike, their celebrity endorsements, and their effort to stay ahead in the industry. Back matter includes a time line, a list of Nike's top endorsement deals, extensive source notes, and a bibliography. Highly recommended for readers with an interest in sports and successful entrepreneurs.
P.S. Did you know that the "Just Do It" campaign is now "part of America's Story at the Smithsonian National Museum?
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